Samthini u’Sunday

'Sunday Coastal Chic Edition Stokie DJ Poster Mockup

Project overview

At Mayhem Digital, we had the opportunity to collaborate with Samthini u’Sunday, a cultural experience that transcends the boundaries of a typical event. Rooted in the spirit of community and connection, Samthini u’Sunday embodies the slogan “We’re ALL Friends” — a monthly gathering where music, art, and culture converge in perfect harmony.

Our creative direction, led by Avelile Nontanda, focused on capturing the vibrant energy, inclusivity, and rhythm that define the Samthini u’Sunday experience. Through bold visuals, dynamic layouts, and a modern aesthetic, we crafted visual content that not only amplifies the brand’s identity but also mirrors the atmosphere of unity and celebration found at every event.

Deliverables
3

Duration
Ongoing

Project Type
Custom Promo Subscription

Year Built
2024

Project Details

Mayhem Digital partnered with Samthini u’Sunday to design a consistent suite of promotional content tailored for social media engagement and visual storytelling. Each piece of content was designed to embody the event’s dynamic essence — bold, rhythmic, and full of life — while maintaining brand recognition across platforms.

Instagram Square Posters: Bold and visually striking artwork designed to capture attention and build anticipation for each event.

Instagram Story Posters: Optimised vertical designs for mobile audiences, maintaining the same energy and visual language.

Promo Videos: Motion visuals combining music, movement, and typography to convey the excitement and atmosphere of the event.

Brand Consistency: Unified design direction across all content to strengthen recognition and visual identity.

'Sunday BLXCK Experience Chelsea Sloan Poster

Project Gallery

Portfolio

Instagram Story Square Poster Promo video

Project Highlights

The collaboration with Samthini u’Sunday has played a vital role in shaping the event’s visual culture and digital presence. Through intentional design, Mayhem Digital helped amplify the brand’s reach and community engagement while staying true to its roots in music and unity.

Strengthened event branding and visibility across social platforms.

Created engaging promotional content that drives anticipation and attendance.

Developed a recognizable visual style that reflects the event’s vibrant atmosphere.

Enhanced audience connection through visuals that embody the “We’re ALL Friends” ethos.

Supported the brand’s growth and consistency through ongoing creative collaboration.